Competition with pepsi pepsi is a thorn in the flesh for coca cola. Cocacola was established in 1886 in atlanta by john pemberton. The competition in these two brands is immense and we dont think pepsi will give up so easily. The cocacola brand is globally valued and recognized. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Aggressive competition with pepsi pepsi is the biggest rival of cocacola. Coca cola would have been the clear market leader had it not been for pepsi.
The swot analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. In this article we will complete a shorta swot analysis a for cocacola. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. Swot analysis of coca cola editable swot diagram template. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. This report is a swot analysis of the coca cola company aimed at identifying the competitive advantage and market positioning of coca cola. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Coca cola industry analysis research paper swot analysis. The opportunities and the threats facing the company are also discussed in detail. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Coca cola marketing analysis project report swot analysis.
Because of this, coca cola has come up with long term objectives. Coca cola is a mogul, but falling behind serious trends. Coca cola swot analysis 6 key strengths in 2020 sm insight. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Pdf cocacolaco swot analysis kenny nguyen academia. Nov 21, 2016 coca cola is a soft drink empire and serves customers around the world. Swot analysis of coca cola streingths brand equity global presence brand with highest brand equiy company valuation valued around 79. Today cocacola is one of the most popular soft drinks in the world and is sold in all counties around the world. The following analysis deals only with strengths, opportunities, and threats. Strengths brand equity cocacola was awarded interbrand in 2011 which is the highest of its kind. Company valuation one of the biggest and most valuable companies in the world, and has a valuation of around. Pdf in the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before.
A few years ago, because the sales decrease, the brand determined to reposition its merchandise. Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Cocacola swot analysis matrix step by step weighted swot. Britain, in cocacola and cocacola zero in france and in cocacola in sweden and benelux. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. More information about the company is in this pestle analysis of coca cola.
Swot analysis would give a good insight of the strategic capabilities and. Swot of coca cola swot analysis of coca cola marketing91. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Largest market share there are only 2 big competitors in the beverage segment pepsi and coca cola. Coca cola have committed to donating at least 1% of their annual income for mostly charitable causes every year. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. In the same year, the company launched new minicans 150 milliliters in norway. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award.
Coca cola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of coca cola, diet coke, coke zero, sprite and fanta. Youll come across at least one of their product in over 200 countries. The table below also lists the top coca cola competitors and elaborates coca cola market segmentation. People have become concerned with obesity and diabetes. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world.
Cocacola is the brand leader within the soft drinks market. You can edit this template and create your own diagram. However, the threat here is that water scarcity is on. Swot analysis of coca cola, one of the leading soft drink sellers in the world. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Pepsico swot analysis 5 key strengths in 2020 sm insight. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document.
Cocacola is the largest manufacturer, distributor, and bottling company of non alcoholic beverage in the world. Coca cola swot analysis swot of cocacola marketing tutor. The vast presence and unique brand identity is one of the costliest brands with the highest brand equity. Mar 01, 2020 coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Doc swot and pestal analysis of coca cola yousaf abbasi. Cocacola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. This coca cola swot analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the swot analysis. Coca cola is among the leading beverages brands of the world that owns or licenses and markets more than 500 non alcoholic beverages brands. The cocacola company ko appears set to plod along during its 2015 campaign. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products. Coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. Coca cola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products.
When you conduct swot analysis, you basically find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. A detailed analysis of the strengths, weaknesses, opportunities and threats of the beverages giant. Then its time for you to get our coca cola case study help. This cocacola swot analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the swot analysis.
Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Swot analysis of fanta fanta swot analysis explain. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. Cocacola strengths internal strategic factors strong brand identity cocacola is a highly popular brand with a unique brand identity. One of the companys strengths is that it holds 42% of the market. Stp segmentation, targeting and positioning analysis is used to study customers. This swot analysis of coca cola will elaborate the internal and external analysis of coca cola. Mar 30, 2020 below is the swot analysis of coca cola company. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning.
But what about their weaknesses, opportunities, and threats. Use powerful opportunities of numerous solutions from conceptdraw solution park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Jun 21, 2019 in this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. The growth of coca cola can be seen by the following graph, the strengh of. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The products image is loaded with overromanticizing, and this is an image many people have taken deeply to heart. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. This swot analysis of coca cola reveals the soft drink companys strengths. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. The weakness of coca cola was the suspected use of pesticides or vast consumption of water.
Because of this, cocacola has come up with long term objectives. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. Swot analysis of coca cola guide to perfect business strategy. This article will talk about the swot analysis of coca cola. Cocacola company is one of the leading beverage manufacturers in the world. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world cups games, and english premier leagues. Swot analysis is a vital strategic planning tool that can be used by cocacola femsa, s. Water is scarcity is a reality and it has been for quite some time. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Ko, the beverage giant is a global brand with a strong brand image. It aims to identify cocacolas strengths and weaknesses. Dec 06, 20 presentation on swot analysis of coca cola 1. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its.
The below image illustrates the distribution of their fund for 20. Create your own coco cola swot diagram by editing this using our online tools. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Jan 10, 2020 in 2017, we and the cocacola company represented approximately 23% and 20%, respectively, of the u. You name it, and the place would have heard of coca cola. Cocacola is dealing with this issue by acquiring and branching out. Cocacola swot analysis case study coca cola swot analysis. Britain, in coca cola and coca cola zero in france and in coca cola in sweden and benelux. Competitor analysis swot and tows matrix diagrams swot. Coca cola has the biggest shares in the beverage market over 45 %. Swot analysis of coca cola guide to perfect business. In 2017, we and the cocacola company represented approximately 23% and 20%, respectively, of the u. Pepsi is the coca cola main competitor in the soft drink beverage. The swot analysis is solid and i agree with most points, but i believe the real problem for coca cola is simple.
This is a swot analysis of coca cola for 2018 highlighting its strengths, weaknesses, opportunities and threats. This puts them behind pepsi in terms of competition since pepsi has lays chips and other foods under their belt. Cocacola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of cocacola, diet coke, coke zero, sprite and fanta. The coca cola brand is globally valued and recognized.
This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Coca cola swot analysis detailed swot analysis of coca cola. It does take time to write a coca cola swot analysis, and only a professional can help you to get it done. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. After assessing cocacolas swot analysis, it is apparent that cocacola has greater. Coca cola swot analysis 2019 swot analysis of coca cola. Currently, james quincey is the ceo of this mega corporation. Submit your coca cola swot analysis on time, every time. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.
If your deadline is just around the corner and you havent written a single work because you were busy playing pubg. Cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with. Weakness are the areas where cocacola can improve upon. Looking for the best coca cola company swot analysis in 2020. This detailed swot analysis of cocacola aims to provide the readers with a comprehensive insight into cocacola. But unlike pepsi, which has branched away from the sodaonly model of revenue, coca cola has yet to develop a food or snack. Coca cola released a report which includes details of the programs and initiatives which they will support. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer.
Customer analysis stp analysis this section looks at how coca cola views it customers and the way it designs the consumer strategy. Click here to find out coca colas strengths, weaknesses, opportunities and threats. In this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. Scribd is the worlds largest social reading and publishing site. Cocacola has been a complex part of american culture for over a century.
Pestle analysis of coca cola business and swot analysis. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. Coca cola swot analysis detailed swot analysis of coca. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company.